| Addressed
Admail Addressed admail
is pinpoint marketing allowing you to deliver
your message right to the front door of your
prospect, addressed personally.
Whether
you are sending your message to your existing
client base, or renting a mailing list of potential
prospects who could be interested in your products
or services, addressed admail could be the
most effective advertising medium in your overall
advertising and marketing program. Addressed
personally, and delivered with regular mail
via Canada Post. Postcards have long been the
favored medium for direct marketing. Postcards
standout in the mail, get noticed, and get
read. Compared to other forms of direct response
advertising media, addressed direct mail ranks
first with Canadians: it is 'welcomed'. Advertisements
on the Internet invade computer screens forcing
consumers to look, while direct response ads
on television or radio demand immediate action
- at least to note down a number to call. Consumers
appreciate the fact that they can pay attention
to addressed direct mail when they want and
where they want. Motivate and
Track It's not enough to just
tweak interest with your advertising. You've got
to close the sale. Addressed Admail has the flexibility
to activate the sale by bringing a specific offer
to your customer and making it easy to respond
with built-in reply vehicles such as Web site addresses,
toll free numbers, or incorporating a coupon into
your postcard, to have your prospect return the
card to you. Either way, you’re able to track
the response rate of your campaign, and quickly
tell how effectively it’s working.
Unaddressed
Admail Unaddressed
admail is a cost effective way to saturate
specific areas, and specific dwelling types
with your message.
Geographic targeting
• Target
delivery within a specific radius of your location.
• Target delivery within boundaries defined by streets.
• Target delivery to any location within Canada by
Canada Post.
Residential versus
business targeting
• Target
delivery by type of dwelling - houses, apartment
buildings,
businesses, farms or some combination of the
four. Send it anywhere
in Canada
We're the one-stop nation-wide
delivery option. We deliver via Canada Post which
is the only national distribution network with
access to homes, apartment buildings and businesses
coast-to-coast. Whether your target area is urban
or rural, houses, apartments or commercial areas
- we can get you there.
Get in the Door
• Your
message is more likely to be seen and read
because it is delivered
with your regular mail.
• Canadians look at their mail.
• Unaddressed Admail mailings are delivered as stand
alone Items with your mail, thereby allowing
you to break free of the advertising clutter that is
often
associated with co-op bags or newspaper inserts. Build Customer and Prospect
lists for future Direct Mail campaigns Unaddressed Admail is an excellent
tool to build customer and prospect databases. By including direct response vehicles
such as Web site addresses and 1-800 numbers in your mailing, you can quickly
and easily collect personal information that is volunteered by the recipient.
This list and the information you gather can then form the basis for subsequent
personalized promotional mailings specifically targeted to individuals using
Addressed Admail. Once again, this type of mailing is very accountable, and
you can easily and quickly see how effective it is for your business. |